Identifying your real value as a pitching pro The wealthy attorney was cursing while his BMW sputtered and jerked its way into the auto repair shop. He was late for a client meeting and demanded the sole mechanic look at it immediately. The lawyer, clad in his Armani suit, fidgeted in frustration while the grizzled […]
Here’s the short version of how to use ruthlessly brief pitches and pop culture angles to land placements such as this one on TIME’s web site, which was the second-most read story for several days when it first ran. I was working with a business school professor who coauthored a study about the advantages and […]
Here’s a non-media related thought for you at year-end. Last week all three of these things happened at once: – a warning light came on in the dashboard of my car – a warning light came on in the dashboard of our family car – my primary care physician saw something he didn’t like and […]
