Trust takes many forms – and trust trumps tradition.
Because my newsletters and webinars often hammer on best-practice precision, you might think every pitch has to be flawless or you’ll get flamed. Here is a counterbalance.
Your job is to find the publications – regardless of platform – that already have a relationship with your key audiences.
Remember, we aren’t surgeons or pilots. PR isn’t about being flawless. It’s about being useful, often.
In a noisy world where inboxes overflow and journalists are skeptical, hustle – real, strategic hustle – is your competitive advantage.
Here are three highlights from my latest Inner Circle session on AI and PR.
Many PR pros aren’t pitching media right now, convinced the flood of political news is drowning out their chances to get noticed. Most of them are wrong.
Ultimately, that’s what any boss or client wants – someone who gets things done. Who finishes.
For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.
For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.
