Category: Uncategorized

March 13, 2025

Finishers wanted

Ultimately, that’s what any boss or client wants – someone who gets things done. Who finishes.

March 10, 2025

Why I choose Muck Rack over Cision and Meltwater (TL;DR)

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.

March 10, 2025

Why I choose Muck Rack over Cision and Meltwater

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.

March 6, 2025

It’s not you, it’s the job market

Three ways to adapt to the “return to normal” and crush your job search.

February 27, 2025

Embargoed until you open this post

If you follow these two principles, we both win: Journalists win because they get the story correct from the start, and you win because you maximize coverage.

February 19, 2025

The fallacy of “working hard versus working smart”

It’s not the distinction between working hard and working smart. It’s the word “versus.” To be successful in PR, you gotta do both.

February 12, 2025

Breaking down pitches that landed WSJ, Bloomberg, BI, Fortune and more

I analyze successful media pitches like a Super Bowl-winning coach breaks down game film.

February 6, 2025

News doesn’t have to be new

Find a creative but relevant timely hook that gives journalists a reason to cover it NOW.

January 30, 2025

Turn routine pitches into headlines with this simple twist

If you ask both a journalist and a PR pro, “What makes something newsworthy?” – there’s one answer the PR pro will never give, yet it’s the same one the journalist might say most often.

January 23, 2025

From the bottom up: how AI is changing PR

Muck Rack just released their third annual State of AI in PR report. Here’s why the findings are great news for you as an individual PR pro.