Here are some of the story formulas you can borrow from the summer blockbuster.
Whether you’re overwhelmed with work or frustrated by summer doldrums, these tips will help you get more done.
We have been helping people see the value of PR since we started in this biz. And the best way to do this is to make sure *you* understand your value as a PR professional.
This is the story of how Beau McDermott went from watching his email pitches get ignored… to getting called and texted by journalists minutes after he emailed them.
Here’s what your first boss wished you did but didn’t tell you.
Look beyond the top-level findings to get more than your share of coverage.
Many pitching pros haven’t recognized that economics have changed the calculus for many journalists.
What gives you more control over your message, is more credible than a blog post, and provides valuable backlinks from high-authority websites?
When I’m not training PR pros I love hiking in the mountains around my home to clear my mind and help me think.
Ulcer-inducing situations call for level-headed advice. Here are 4 quick takeaways from my recent training on how to help journalists get it right.
