Many pitching pros haven’t recognized that economics have changed the calculus for many journalists.
What gives you more control over your message, is more credible than a blog post, and provides valuable backlinks from high-authority websites?
When I’m not training PR pros I love hiking in the mountains around my home to clear my mind and help me think.
Ulcer-inducing situations call for level-headed advice. Here are 4 quick takeaways from my recent training on how to help journalists get it right.
Follow these steps to stay ahead of the news cycle and not get left out of relevant stories.
This obsessively focused restaurant demonstrates a key to winning in PR.
Here is a framework you can use to gauge your career development and make adjustments if you’re not completely happy where you’re at.
Using a war – or any political situation – as an example to illustrate a point about PR is fraught with peril.
