Category: Uncategorized

May 18, 2022

How to ask for a correction

Ulcer-inducing situations call for level-headed advice. Here are 4 quick takeaways from my recent training on how to help journalists get it right.

May 11, 2022

Beat the FOMO

Follow these steps to stay ahead of the news cycle and not get left out of relevant stories.

May 4, 2022

Chicken fingers, focus, and PR success

This obsessively focused restaurant demonstrates a key to winning in PR.

March 30, 2022

Pitch Madness

Before the Final Four, tune up your media pitches.

March 23, 2022

Less is more

I’ll make this brief. PR writing has gotten out of hand.

March 16, 2022

Use this triangle to evaluate your career

Here is a framework you can use to gauge your career development and make adjustments if you’re not completely happy where you’re at.

March 9, 2022

Delicate PR lesson from Ukraine’s brave resistance

Using a war – or any political situation – as an example to illustrate a point about PR is fraught with peril.

February 28, 2022

Special wartime edition

I emailed the 100+ Ukrainians who subscribe to these posts and asked them how our PR community can help them. Here’s what I learned.

February 16, 2022

Super Bowl ad celebrities and you

You might think “newsjacking” is out of reach for you, but it’s not.

February 2, 2022

New outlets ripe for pitching

This trend is opening up new avenues for building your media lists.