I don’t get frustrated anymore by bad PR efforts. Instead I focus my efforts where I have the most influence.
Keep this PR truth in mind as you set your work-related goals for 2022.
Here’s my annual week-before-Christmas note that transcends PR.
These successful pitches were chosen based on difficulty, results, and skill.
The movie Elf contains a scene that is one of Hollywood’s greatest gifts to the hard-working PR pro.
This week I unveiled the winners of the Smart PR Best Pitch of the Year competition. Here’s one takeaway that stood out among the winning pitches.
A corny breakup song that’s tied to Christmas by the flimsiest of threads offers one redeeming quality to PR pros.
I believe most of what you read about PR crises is, at best, ill-informed and, at worst, flat wrong.
“Fall back” seems like a precious gift. What if it were every week?
You know this, of course. But does it influence the way you pitch?
