The prizes are placements, promotions, respect, and more! The rules are simple, but must be followed precisely. And they get more difficult as the game goes on.
A journalist reviewing pitches with me preferred headers that get right to the news.
Learn from this example how to flip the script on everyone else’s big news.
My goal is to connect you with resources to increase your media placements. This week that’s easy, because the annual Earned Media Mastery summit is coming up.
Maureen and Jessica consistently land WSJ and NYT placements. But they do it very differently.
A call-to-action is the whole point of your pitch. And yet it is left out much of the time, or thrown in hastily at the end as an afterthought.
Take advantage of the increased focus you developed during WFH.
Here are some examples of Inner Circle members – PR people like you – who have recently achieved new measures of independence in how, where, when, and whether they work.
The spectre of Hollywood rehashing lowbrow but financially successful films has probably become so routine that you don’t even realize how amazing this is from a content-creation perspective.
Some people are surprised that I advocate that influencer relations should be part of one’s PR tool kit.
