Category: Uncategorized

September 29, 2021

My mini-controversy

This experience highlighted some lessons about knowing when to hold your ground and when to bow to your audience’s preferences.

September 15, 2021

I am tempted to write a 16-word subject line

Analyzing 5.2 million pitches revealed a surprising finding related to subject line length.

September 8, 2021

Michael Smart hosts a game show

The prizes are placements, promotions, respect, and more! The rules are simple, but must be followed precisely. And they get more difficult as the game goes on.

September 1, 2021

Clear is the new clever when it comes to subject lines

A journalist reviewing pitches with me preferred headers that get right to the news.

August 25, 2021

This surprise angle dominated national coverage

Learn from this example how to flip the script on everyone else’s big news.

August 18, 2021

Master earned media

My goal is to connect you with resources to increase your media placements. This week that’s easy, because the annual Earned Media Mastery summit is coming up.

August 11, 2021

Your “Pitching Personality”

Maureen and Jessica consistently land WSJ and NYT placements. But they do it very differently.

July 15, 2021

Summer films & pitches should pack a punch

A call-to-action is the whole point of your pitch. And yet it is left out much of the time, or thrown in hastily at the end as an afterthought.

July 7, 2021

Back to the office with a new secret weapon

Take advantage of the increased focus you developed during WFH.

June 30, 2021

Create YOUR independence day

Here are some examples of Inner Circle members – PR people like you – who have recently achieved new measures of independence in how, where, when, and whether they work.