Category: Uncategorized

September 20, 2014

Creative pop culture link wins big coverage

All the TV season premieres last week reminded me of an awesome pitch I saw over the summer. You’ll learn from its creativity, customization, and brevity. Matthew McWilliams was brainstorming…

August 8, 2014

Surprising approach to pitching the New York Times

This summer I presented at a conference where New York Times reporter Richard Perez Pena was kind enough to sit for a panel about how PR people should work with…

July 3, 2014

4 ways to cut your email pitch in half

Time-starved journalists and bloggers are always demanding that we get to the point and send ever shorter emails. My recommended standard limit for a cold email pitch is 150 words.…

June 7, 2014

4 ways to place more TV stories

My recent experiences with national and regional TV journalists shows how their business has changed and how we should respond. “Nobody has any money,” said a network producer I spoke…

May 29, 2014

The results are in – it pays to pitch media on the Friday before a long weekend

The challenge Last week, right before the Memorial Day weekend, I issued a challenge – and offered a bounty – to subscribers to my weekly pitching tips emails. Here’s the…

May 1, 2014

Ben Affleck and a giant insurance company: recipe for pitching success?

This article is about a “boring” insurance giant creating some fun media placements out of thin air. Aflac PR executives Laura Kane and Jon Sullivan have been my consulting clients for…

April 15, 2014

How to email a strong media pitch

Identifying your real value as a pitching pro The wealthy attorney was cursing while his BMW sputtered and jerked its way into the auto repair shop. He was late for…

March 8, 2014

How Dwight Schrute helped me place a story in TIME

Here’s the short version of how to use ruthlessly brief pitches and pop culture angles to land placements such as this one on TIME’s web site, which was the second-most…

December 19, 2013

Warning lights are flashing

Here’s a non-media related thought for you at year-end. Last week all three of these things happened at once: - a warning light came on in the dashboard of my…