Our holiday tradition around here is that the post on the Thursday before Christmas gets deeper and more “real” about life beyond media relations. After two separate, but similar interactions with successful individuals I had recently, I want to share my thoughts on self-doubt and pushing through.
My almost dead phone battery didn’t seem like a big deal at first. But then I started feeling really jittery. And I realized – I was thoroughly bored. It was really uncomfortable for a few minutes, and then I learned an important lesson that relates to how we practice PR.
DIFT is an acronym I use to remind myself to “Do it for them.” As in, journalists and bloggers are stretched so thin these days, they are willing to – and in some cases – needing to allow us to do legwork for them. Here are some quick points about what you can “do for them.”
I want to share with all of my readers an insight into the Inner Circle and our Best Pitches of the Year Award. Now in this competition we don’t just hand out awards, we learn from these PR Pros what is and what isn’t working. And what’s working right now is real relationships.
Here come two feel-good stories for you on this good-feeling holiday week.
Just imagine taking a stack of news releases and reading them out loud at your next dinner party. That would probably be the last dinner party at your home that anyone would come to. While this is a silly story, it describes what we’re up against in PR in 2017 and beyond.
There’s an invisible line in the PR world that I want to highlight for you today. In an age where the attention of the people you are trying to reach is constantly bombarded with requests, you have to be smart about getting your message through. And that’s where this mysterious “line” comes into play.
Today we are going to take a tour through the toolkit of the PR pro. Actually, I’m going to focus on one of the tools we all have that very few people refine to the level of true mastery. This tool will impact every area of your work in PR.
A while ago I started getting persistent online smacks from the same anonymous person. I was actually excited. “I’ve arrived! I’ve actually got a troll!” That was my thinking at the time. But then I realized I already have a troll and so do you.
Two brief conversations last week at the PRSA International Conference prompted me to encourage you to ban a word from your vocabulary. It seems more prevalent among PR professionals than other fields.
