How do you turn a pitch from jumbled organizational minutia into a compelling idea your target journalists want to run with? Look at their profile pic.
Too often we focus on the stresses and pitfalls in PR, so today I want to share a big win with you.
The only way I used to be able to help PR pros figure out their next step in their PR career was through personal, one-on-one conversations. That severally limited how many people I could help. But just like rotary phones, that’s a thing of the past.
You already know that media outlets are chasing web traffic above all else. Has this knowledge changed how you pitch?
Is your real value the time you spend at your job or the results you produce?
I got the same good question from a couple people after last week’s message. And I think everyone can benefit from my response.
I appreciate journalists that take time to share feedback and tips with PR pros. However, I don’t always agree with their advice and here’s why.
Some parting advice my last CEO gave me when I went out on my own stuck with me and I hope they resonate with you as well.
Someone recently pointed me to an incredible free resource online. And now I want to pay it forward and share it with you.
Some advice a Washington Post reporter gave me 20 years ago still resonates.
