Some snack on PR listicles while others look deeply into a few important PR topics. People who connect with me tend to lean toward one more than the other.
Referencing a reporter’s previous work at the beginning of your media pitch is great, but you may be accidentally alienating your targets.
Here’s how this PR professional secured an influential article, tons of page views and even potential investment opportunities for her client.
This most-tweeted quote from my recent media pitching webinar could give you the attitude boost you need to press forward and visualize success.
Your client or boss keeps begging you to land the New York Times. But when you take a step back, is that really your best media target?
Engaging journalists on Twitter is one of a few good PR tips for standing out from the masses clamoring for their attention. Once they recognize your name, it’s more likely they’ll open your email when you send them a story idea. You can set up a Twitter list of key influencers to follow. Services like […]
We’ve known for a couple years now how useful it can be to do reporters’ legwork for them. Journalists want to have multiple sources and proof points in their pieces. But they are being pulled in so many different directions they often don’t the time to gather them. But you may not have realized the […]
This month at the PRSA International Conference I witnessed a refreshingly honest admission from a top-tier reporter who is obviously secure in herself as a successful journalist. Hadley Malcolm, personal finance writer at USA Today, was asked whether she preferred to reach out to executives directly or go through a PR person. The typical journalist response […]
All the TV season premieres last week reminded me of an awesome pitch I saw over the summer. You’ll learn from its creativity, customization, and brevity. Matthew McWilliams was brainstorming ways to get the small university he represents some buzz. He thought about one of the history profs at his school who studies medieval Europe, […]
This summer I presented at a conference where New York Times reporter Richard Perez Pena was kind enough to sit for a panel about how PR people should work with him. One of the things he said was dumbfounding. I had looked at his recent work – much of it was, frankly, the kind of […]