Category: Uncategorized

November 20, 2015

Problems of an “overachieving” PR Pro

“It’s almost getting too easy,” she told me, not bragging, just saying. She mastered a SINGLE element of the craft and leveraged it in a major way. Now she’s tackling the next step . . .

November 12, 2015

How to win at conferencing

She was right in the front. All three times. We would all benefit from this PR professional’s example of being aggressive about professional development.

October 29, 2015

“What’s with the grammar errors & sentence fragments?”

That was a question I got on a recent webinar with current university PR professors. It didn’t surprise me. Here’s why I use an informal tone in my pitches.

October 22, 2015

Sorry, I’m sick of Back to the Future Day

And if I was that sick of it, imagine how journalists felt? When pitching media, it’s no longer enough just to claim a connection to a date on the calendar. Here are three ways to set yourself apart from the masses.

October 15, 2015

Are you a ‘source’ or a ‘flack’?

If you take off your “PR pro” hat for a minute and put on your “shopper” hat, you may find a parallel that helps explain why journalists and bloggers deal with PR people the way they do.

October 1, 2015

Are you developing this overlooked skill?

This comms VP is one of the most effective PR pros I’ve ever worked with, and I finally figured out why.

September 17, 2015

When pitch customization backfires

In an interview earlier this year, a top-tier reporter complained to me about something PR pros tend to do. We should all take note and change our customized pitches accordingly.

September 10, 2015

Proving that your story will perform well online

Media love getting fresh, exclusive content. But even when media don’t get things first, they will still post it if it’s clear the content will “perform well online.” Is there a way to influence this factor?

September 3, 2015

I learned from my mistake

I recently had a phone conversation that dramatically underscored an important lesson, and that lesson also applies to professional development. Learn the lesson and avoid this career mistake.

August 27, 2015

If every PR person committed to doing this, we might achieve world peace

Okay, it wouldn’t resolve geopolitical tensions, but it WOULD achieve a significant thaw in the iciness journalists and bloggers tend to feel toward media pitches. This tip comes from a PR professional with a uniquely high success rate.