What if you had a big pitch coming up and you wanted to get some expert feedback on it? Where would you turn?
This experience is a good model for how we should ultimately deliver our unique value to the marketplace and how we should be compensated for it.
If you try to convince journalists that they have a duty or obligation to cover Topic X because they haven’t for a while, you’ll get nowhere. Here’s the type of information journalists are looking for.
Many PR pros use a somewhat formal and less accessible communication style. Here’s the biggest reason – and how to fix it.
If you want to improve media relations results, it takes more than knowing and applying practical tips and best practices. Here’s what will lead to a real transformation of your career and personal life.
This game used to be relatively simple. But being newsworthy is often no longer enough. Journalists want you to bring something else to the table.
Today I’d like to wow you with my ability to predict the future. It has to do with what I call the PR Power Pyramid.
It was my big break – and then my site crashed.
Back in the old days, I thought a lot about “leveraging” my relationships with journalists to convince them to cover my story ideas. Here’s the view we should adopt instead.
I saw a tweet from a journalist this week that said, “Props to the three businesses that have NOT pitched me a Super Bowl angle this week.” Here’s a tactic to keep in mind when you’re brainstorming around the next big media event.
