I wrote this post on my way home from this year’s PRSA International Conference. I want to share the vibe with you that I noticed from most attendees at the conference.
I got a success story from one of your fellow subscribers this week that drives home some vital points.
One of my Inner Circle members recently posted the following question to our members forum: “I’ve heard Michael say that pitching a reporter is a lot like dating. How can I get a reporter to remain interested in me without coming on too strong?” Here’s my thought on this analogy.
Last week I showed 15 pitches to the executive editor of the best-selling newsstand magazine in the nation. What stood out to me right from the beginning is how intimately this editor knows her readers. We need to do the same.
With people throwing around terms like “fake news” so much these days, I was a little worried about the latest viral video of a weatherman overacting in the wind. But then I realized this only further proves how important good PR is in today’s news media environment.
If brands are attracting customers directly to their own material, why bother with refining your ability to pitch it to anyone else? Here’s what you need to know about the real future of brand journalism.
Whenever possible, pitches should be about people. Not products or programs. Readers and viewers are people. And that’s who your target journalist needs to attract and please to keep their job.
Some things are easier said than done. I learned this lesson again when instead of coaching the spokesperson I became THE spokesperson. Suddenly, those “crazy” concerns didn’t seem so crazy.
I remember Jay Srinivasan clearly because he sat right in the middle, right in the front, and asked a ton of questions. It was obvious that he was committed to learning and improving his skills and his results.
I often hear from hard working PR pros about working to land an interview and then having it blown by the interviewee. I want to help. Here’s a recent positive example from one of my Inner Circle members and a two tips from one of the best media trainers around to get you started.
