Most people believe that it’s harder than ever to pitch media. I understand why they think that, but an experience I had last week crystallized how I see it differently.
I didn’t realize that my recent post about “getting out of your office” could make some great PR pros uncomfortable. No, you don’t need to be an extrovert to be a Media Relations Master. Here is my advice if you are an introvert and want to take those steps to be a MRM.
How do you react when someone places high pressure on you? Here’s how I reacted years ago when I first started teaching workshops and an attendee wanted to know if my material was worth her time.
The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. They come in many packages, each with his or her own personality and background. But I’ve come to notice certain things they all tend to say. They don’t always even realize that these […]
It’s an age-old discussion. Should you invest in stocks, bonds, real estate, gold, or what? I’ve said repeatedly: Invest in yourself first. Raise the value you contribute to the world and you raise your earning power forever. I walk the walk. Last week I spent a half-day with an expert I’ve been following for 15 […]
Through a fortunate fluke in space and time, the past two days found me eating with two of the most successful PR pros I know. You can learn much by comparing this week’s conversations to those I had with them years ago. They’re successful not because of their income or resumes (although they both easily […]
It’s a weird thing to get frustrated about. It should have made me ecstatic – and it did – but then I got ticked. On Wednesday of last week two of my Inner Circle members sent me huge hits they landed that morning. Sarah Weston got not one, but two different clients in a WSJ […]
Continued from last week . . . Two recent pitches crossed my desk – one hailed as “best pitch ever, actually” by the journalist that received it, the other posted to Facebook and Twitter with “#cringeworthy.” The difference comes down to one word in the so-called “bad pitch.” Before I go any further, I want […]
One pitch was hailed by the journalist who got it as “the best pitch I have received. Ever, actually.” The other got posted to the recipient’s Facebook and Twitter feeds as an example of how NOT to pitch with the hashtag “#cringeworthy.” My followers shared these two pitches with me recently, a few days apart. […]
Sometimes, when people hear what I do for a living, they ask me, “Aren’t you worried there won’t be any media left to pitch?” No way. There are more media than ever before. And even the “legacy” or “traditional” media are giving us more opportunities to reach their audiences. Here comes a specific example, but […]
