I know you’re busy 🙂 I just wanted to reach out and hopefully offer something that might help . . . Insert screeching-to-a-halt sound. Does my title and opening sentence feel right to you? If you’ve been reading me for any length of time, you noticed a difference. Or at least felt a difference from […]
I love to hike, but I also run a business. I use to think I was too busy to have time to do both. Here is why I changed that mindset.
You want to turn this one-off win into a relationship that can pay off for you and for the influencer time and again. To do that, you need to understand their needs better, and they need more proof of the value you can offer them.
You could spend your time GUESSING about how to give journalists what they want, or you could just get the straight truth directly from the mouths of journalists and influencers themselves.
I just put the finishing touches on a new resource for you. It’s free, and it’s something I can confidently guarantee will improve the results you’re getting in your PR work.
Sometimes the VPs who hire me to train their teams ask what success rate they should be expecting. I’m going to give you a number, but also some advice you should focus on more than the number.
Before I started writing this post I was speaking with an influencer who was exasperated by poorly written pitches. When she or journalists open your emails there are two burning questions you need to answer right away.
Check out these three short, new videos to increase your pitching results
When it comes to a personalized pitch it’s about finding the sweet spot between being generic and being a stalker. Here’s how you can arrive at that point.
The media landscape has fragmented so much, I’ve found it helpful to segment the various types of third-party influencers into 8 buckets.
