Sometimes the VPs who hire me to train their teams ask what success rate they should be expecting. I’m going to give you a number, but also some advice you should focus on more than the number.
Before I started writing this post I was speaking with an influencer who was exasperated by poorly written pitches. When she or journalists open your emails there are two burning questions you need to answer right away.
Check out these three short, new videos to increase your pitching results
When it comes to a personalized pitch it’s about finding the sweet spot between being generic and being a stalker. Here’s how you can arrive at that point.
The media landscape has fragmented so much, I’ve found it helpful to segment the various types of third-party influencers into 8 buckets.
I send out a weekly email with PR and career advice. And every week I get replies to those emails. Last week I received one that gave me pause.
Most people were surprised by the 2016 Presidential Results. Most national outlets we’re predicting a much different outcome. So what does this mean for PR that our traditional national outlets were so wrong about something so big?
If you know me, you know I travel a lot for my job (which I love), and that means sitting next to a lot of strangers (which I don’t always love). See how handling a seatmate’s intrusive elbow can translate into working out our frustrations with the media.
There’s no one channel you should bet your PR success on, but there are two strategies that all PR pros should focus on to have a successful career from start to retirement.
Have you ever felt like you didn’t belong in the PR industry? Find out what one of my Inner Circle members did to overcome this feeling and prove his value.
