AI isn’t good or bad for PR. It simply exists – what you do or don’t do with it is up to you.
I’ve been effectively persuaded by skilled media relations experts to spend money in favor of their clients. Here are lessons from my experience.
. . . I hope my experience in San Francisco last week can give you some inspiration.
Get ahead by experimenting with some low-risk, easy-to-learn approaches to generative AI. Here’s a quick-start guide.
Use the State of Journalism report to get a feel for journalists’ collective opinions and emerging trends – but rely on primary research when tailoring your next pitch.
I was listening to an interview with the WSJ personal tech columnist when she unknowingly dropped a delicious morsel of media relations goodness.
Here is proof that one of the most persistent myths in PR is, in fact, a myth. All it takes is some creativity.
There were so many holiday pitches in journalists’ inboxes, yours barely had a chance. Unless it adopted a contrarian angle like this one.
When you find yourself “writing a pitch” instead of “connecting with a journalist,” follow this example from effective salespeople.
There are several ways you can apply this practice and help your company’s or client’s culture of innovation.
