Journalists have been conditioned to expect that when they open an unsolicited email from a PR rep, it will have nothing to do with what they actually cover. Here’s why this is good news for you.
I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. So the natural next step was to take our stories national. But guess what my solution was?
14 years ago, I started on a journey that ultimately ended in the creation of a resource called the Media Relations Master’s Pitch Checklist.
When the outside world gets in our face with unexpected developments, it’s easier than ever to get caught up in analyzing how they’ll affect us and our careers. Don’t fall victim to that trap – do this instead.
No, I’m not providing details on how to change careers and become a prestigious Today show producer. But after working with one for my most recent Inner Circle webinar, I’ve got some new insights on how you can mentally become one to improve your pitches.
This is my 12th year speaking at the PRSA International conference, so people assume I’ll just be covering how to increase your media hits. But this year I threw the veterans for a loop when I went in a different direction.
During my many travels I’ve been privileged to speak with PR pros of all kinds. Over time I’ve noticed several common trends among professionals, one of which is a PR mind virus I’d like to address today.
Learn what this DC junior agency staffer picked up from a previous member of the White House press team.
You probably track what you do at work, such as writing press releases, contacting journalists and the other daily tasks most PR pros are involved in. But that doesn’t help show your boss or client what VALUE you are actually adding to the organization.
What is the question you should be asking yourself today and every day as a PR pro?
