PR people have given pitching a bad name. Because at its core, pitching is simply getting a solution to a problem into the hands of people with that problem. Find out how you can be heard above the noise.
I spoke at a conference alongside a CNN producer who said she counts on great publicists in her life. I asked her to describe one of those great publicists.
This time last year I told you about my coaching client Ken Li’s own declaration of independence. He moved to the country and only goes into the office once a week. Here’s how you can progress toward YOUR independence day.
Seventeen years ago this week I made a fool of myself attempting to pitch a national journalist in person. There is only one difference between me 17 years ago and me today.
Maybe you idealize what life would be like if the journalists you pitched immediately recognized who you are representing. Maybe you already live that life. In either case, this post is for you.
You wouldn’t interrupt yourself studying for the SAT every ten minutes by checking your email, so why do we do it as PR professionals? Let’s take back our work time and still be accessible to clients and bosses.
Most PR pros struggle to establish a consistent flow of timely, useful news they can share. Usually, you are stuck pushing out whatever other people tell you to pitch. Flip that model around.
This Media Relations Master shared a perspective about PR measurement that would be considered heretical on the PR conference circuit and among academics.
Have you found your real identity as a PR pro? Or do you shift what it means to be you based on whatever the masses seem to think is hot right now?
“Well-written pitch; one of the best I’ve seen in a while.” What’s the secret to getting responses like this from a national morning show?
