It was my big break – and then my site crashed.
Back in the old days, I thought a lot about “leveraging” my relationships with journalists to convince them to cover my story ideas. Here’s the view we should adopt instead.
I saw a tweet from a journalist this week that said, “Props to the three businesses that have NOT pitched me a Super Bowl angle this week.” Here’s a tactic to keep in mind when you’re brainstorming around the next big media event.
I had that thought a couple weeks ago while going through the ordeal of buying a car. And then I remembered one of the many times I had felt that feeling before – back when I started cold-pitching national media.
My New Year’s resolution for 2015 ended up being about you, even though when I made it I thought it was all about me. Find out how the lesson I learned will change things for you and me in 2016.
The room was almost full of 250 people . . . it was almost go-time . . . and I was rattled. This was my biggest speech of this past year, one I prepared long and hard for, but I wasn’t myself.
A speaker at a conference I attended kept referring to landing great placements “on the front page.” Each time he said it, the words clattered around the room like a Model T. Here’s why we need to change our emphasis.
I examined 11 ultra-successful pitches and looked for commonalities. You may not notice a grand unifying theory right away, but there IS one thing all these winning PR pros had in common.
REI’s awesome move to shutter stores for Black Friday reminded me of the real definition of PR (and also demonstrated an oft-overlooked publicity tactic).
“It’s almost getting too easy,” she told me, not bragging, just saying. She mastered a SINGLE element of the craft and leveraged it in a major way. Now she’s tackling the next step . . .
