There were so many holiday pitches in journalists’ inboxes, yours barely had a chance. Unless it adopted a contrarian angle like this one.
When you find yourself “writing a pitch” instead of “connecting with a journalist,” follow this example from effective salespeople.
There are several ways you can apply this practice and help your company’s or client’s culture of innovation.
This brand-new, brief, takeaway-dense course is free – and worth your time.
Here’s a smart, professional pattern you can use to connect with hard-to-reach mentors or experts, plus a surprise tip.
Develop and strengthen your network of key journalists and influencers – and get more media placements with less effort over the long run.
It’s great to give money to good causes. But it’s also great – maybe even more important – to give YOURSELF to good causes.
Can you confidently state your boss’s three most important metrics when it comes to PR and communications?
It’s not about ticking boxes. It’s about creating a roadmap for a narrative journey that lasts the whole year.
Generative AI is not about one tool. It’s about you as a PR pro learning a new way to replace tedious work with more time and energy for strategy and creativity.
