How do we craft pitches that intrigue journalists in an era where we’re fighting for their attention against an inbox full of computer-generated content?
Most PR people live in a constant state of FOMO that other PR teams can tie their results to their organization’s bottom line. That’s not the case.
Muck Rack just released its 2023 State of Journalism report. Here are some encouraging takeaways that may run against current conventional wisdom.
Announcing my new newsletter: “Michael Smart’s AI in PR Newsletter.”
“And don’t send it as an attachment, because that will trigger journalists’ spam filters.” That’s when the onslaught began.
A new book shares details about the media frenzy surrounding Elizabeth Smart’s abduction and recovery.
Remember this story the next time one of your bright ideas gets nixed by the bosses.
I shared my predictions about AI’s impact on PR this year and next. Here are some of the objections I’ve heard and my rebuttals.
By the end of the year, all forward-thinking PR pros will be using AI tools to write their commodity content.
Tell this story to the next person who wants you to spray and pray, rather than trusting you to do targeted pitches.
