Generative AI is not about one tool. It’s about you as a PR pro learning a new way to replace tedious work with more time and energy for strategy and creativity.
Many of the most common objections to AI & PR are melting away. If you’ve been on the sidelines, be sure your perspective is current.
A fascinating but extreme example to illustrate this point: If your client repeatedly rejects your counsel, drop them and find someone who sees you as the expert you are.
You probably haven’t noticed this upcoming software product update that’s likely to change your career.
Discover a workaround that lets you pitch to journalists minutes after news breaks – even if your organization moves slowly.
The question isn’t IF AI will revolutionize PR work, but WHEN. Here’s proof.
The next time you need to draft an executive quote for a news release, overdeliver by using AI and following these five steps.
ChatGPT Enterprise means we’ll all probably be using AI at work sooner than we thought.
Here is an exceptional resource for evaluating the risks and rewards of using AI in your work.
