Using a war – or any political situation – as an example to illustrate a point about PR is fraught with peril.
I emailed the 100+ Ukrainians who subscribe to these posts and asked them how our PR community can help them. Here’s what I learned.
You might think “newsjacking” is out of reach for you, but it’s not.
This trend is opening up new avenues for building your media lists.
Plus the free webinar I’m delivering with Muck Rack, where I’ll break down 8 successful pitches and the actionable best practices they demonstrate.
Here’s a seemingly random memory from more than 20 years ago that recently came full circle and illustrates the two most important attributes for career success.
I don’t get frustrated anymore by bad PR efforts. Instead I focus my efforts where I have the most influence.
Keep this PR truth in mind as you set your work-related goals for 2022.
Here’s my annual week-before-Christmas note that transcends PR.
These successful pitches were chosen based on difficulty, results, and skill.
