This is the story of how Beau McDermott went from watching his email pitches get ignored… to getting called and texted by journalists minutes after he emailed them.
Here’s what your first boss wished you did but didn’t tell you.
A timeless dilemma, comically ill-timed out-of-office responders, and how a maturing industry leads to more substantive pitches.
Look beyond the top-level findings to get more than your share of coverage.
Many pitching pros haven’t recognized that economics have changed the calculus for many journalists.
What gives you more control over your message, is more credible than a blog post, and provides valuable backlinks from high-authority websites?
This month’s journo tweets include an artful depiction of the enduring tension between journalists and the pitching pros who love them.
When I’m not training PR pros I love hiking in the mountains around my home to clear my mind and help me think.
Ulcer-inducing situations call for level-headed advice. Here are 4 quick takeaways from my recent training on how to help journalists get it right.
Follow these steps to stay ahead of the news cycle and not get left out of relevant stories.
