I was grilling a “Media Relations Master” on her methods. After I asked my last question, she pondered a moment, then said something that made me grin.
There is scarcity and abundance, contraction and growth… at the same time. To be on the growth side of that equation, you need to adapt and learn with the changing times.
I appeared on a PR News webinar alongside a Reuters business editor who has a great attitude about working with PR people. Here are some of my takeaways.
I created a quick online certification course on media pitching. Sign up and see an immediate impact on your results.
It’s so great that journalists are willing to give us this real-time feedback. But not all of these are generalizable across all journalists. I’ll tell you the difference.
This post is an open letter to a junior PR pro in L.A. My message to her applies to you, too, because Ashley is all of us.
As I said goodbye to my 14-year-old son for the day, I noticed something startling on the TV screen.
Whether you’re still swamped with COVID-19 crisis comms, or you’re sitting on your hands because you have nothing to do, it’s time to start innovating.
How do you know what’s okay to pitch, and what’s insensitive? This post uses journo tweets to explain the sweet spot.
This pandemic and this economy are serious. But there are specific things you can do to preserve your earning power and make yourself in PR recession proof.
