This message is about some drama that doesn’t have to exist. It’s about the PR/Marketing version of the question “Which came first, the chicken or the egg?”
How would your children or someone watching your work explain what you do? When my 13-year-old son shadowed me recently, here is what he had to say.
A simple FAA headphone rule made me realize something about the ever changing media landscape and the ripple effects in the PR pond.
This week I was surprised by a bit of trivia I learned while touring Ronald Reagan’s Presidential Library with my family. It struck me that the former president known as “The Great Communicator” is still teaching PR lessons from the grave.
Why meal kits have become so popular- because we like when people do it for us. Here’s how you can take this model and apply it with reporters you are pitching.
People often ask me how to phrase the very first words of their email pitch – which actually barely matters at all. But nobody asks about the very end, which is crucial.
‘Tis the tale of the PR Pro who found his pot ‘o gold.
As any good realtor knows, location is everything. A great story angle is not going to attract if you put it in a terrible location in your pitch.
“I just can’t see people paying me that much.” This response was from a recent conversation with a coaching client, which lead me to believe PR people are weird. But don’t worry, we have the power to change!
PR people who come to my workshops often say the same thing when I ask why they’re approaching a pitch in a certain way. It’s because their first boss did it that way.
