‘Tis the tale of the PR Pro who found his pot ‘o gold.
As any good realtor knows, location is everything. A great story angle is not going to attract if you put it in a terrible location in your pitch.
“I just can’t see people paying me that much.” This response was from a recent conversation with a coaching client, which lead me to believe PR people are weird. But don’t worry, we have the power to change!
PR people who come to my workshops often say the same thing when I ask why they’re approaching a pitch in a certain way. It’s because their first boss did it that way.
What can the most popular TV shows from the last twenty years teach us about the audiences we are trying to reach today?
Every year I hold a competition for my Inner Circle members called “The Best Pitch of the Year.” It’s not only an opportunity to reward those with great pitches and placements, but a chance to learn as well.
Last Thursday, about the time my previous post went live online, Jeremy Littau sat down to post some tweets.
I want to help all PR pros overcome their fear of phone pitching and be victorious at it. The two big keys to success are research and phrasing. Here’s an example of one PR pro who is leading the charge in phone pitching at her agency.
There’s something hypnotic about the new year that makes you want to “tidy up” your life. Here’s how I think you should tidy up your PR life in 2019.
We all like to look at the New Year as a fresh start and create ways to be better with our resolutions. I suggest for 2019 that the best resolution is to work smarter, not harder. And I’m here to help with those who would like to join this PR movement.
