Category: Uncategorized

March 15, 2023

Journalists fleeing Twitter? Hardly

Muck Rack just released its 2023 State of Journalism report. Here are some encouraging takeaways that may run against current conventional wisdom.

March 9, 2023

Pushing back on naysayers about AI and PR

Announcing my new newsletter: “Michael Smart’s AI in PR Newsletter.”

March 2, 2023

Never guessed this was a hot PR topic

“And don’t send it as an attachment, because that will trigger journalists’ spam filters.” That’s when the onslaught began.

February 22, 2023

I hope you never have to manage a crisis like this

A new book shares details about the media frenzy surrounding Elizabeth Smart’s abduction and recovery.

February 9, 2023

Why getting told no spurs creativity

Remember this story the next time one of your bright ideas gets nixed by the bosses.

February 1, 2023

4 inaccurate takes about AI’s impact on PR

I shared my predictions about AI’s impact on PR this year and next. Here are some of the objections I’ve heard and my rebuttals.

January 18, 2023

Yes, AI is going to change your PR work in 2023

By the end of the year, all forward-thinking PR pros will be using AI tools to write their commodity content.

January 11, 2023

Specific pitch process that sold 10 million books

Tell this story to the next person who wants you to spray and pray, rather than trusting you to do targeted pitches.

January 4, 2023

An innovation I saw in best pitches of 2022

One insight I shared with my Inner Circle when showcasing the Best Pitches of 2022 was the concept of a flexible embargo time.

December 21, 2022

Bona fide Christmas PR miracle

The story began when I interviewed one of my Inner Circle members about how she continued her PR career during the invasion of her homeland.