Category: Uncategorized

December 18, 2019

Motivational whiplash after graduation

How weird is it that when we’re in college we spend SO MUCH time, effort, and money on learning – and then after we start working, we’re “too busy” for learning?

December 12, 2019

This news ain’t gonna create itself

The best pitches I saw in 2019 increasingly had one thing in common.

December 4, 2019

I don’t think yoga is weird, but PR people are

I was surprised when I caught myself feeling self-conscious in the middle of a pose. Then I realized what that says about the psyche of a PR pro, and how we should adapt.

November 27, 2019

Eating PR for Thanksgiving

Here are a few things to consider when you are feeling discouraged, unmotivated, and as burned out as that turkey I cooked way too long that one year.

November 21, 2019

When Tom Hanks does free PR for you

The PR team at Ancestry.com creates news without breaking the bank. Here’s what you can learn from their playbook.

November 7, 2019

When Jim proposed to Pam

Do you remember what you were doing in 2009?

October 31, 2019

I was surprised I haven’t been doing this

While I’ve been so focused on being efficient and effective going forward, I’ve neglected this important activity.

October 23, 2019

Encouraging signs for our profession

My upcoming webinar will deliver a grand blueprint for what successful PR will look like going forward.

October 16, 2019

I voted for the chunky one

I recently discovered that Fat Bear Week is a thing. Beyond the fun of bear-gazing, I gained some valuable insight into the evolving standards of newsworthiness.

October 10, 2019

The REAL best way to get your email pitches opened

It’s NOT the subject line.