Whenever possible, pitches should be about people. Not products or programs. Readers and viewers are people. And that’s who your target journalist needs to attract and please to keep their job.
Some things are easier said than done. I learned this lesson again when instead of coaching the spokesperson I became THE spokesperson. Suddenly, those “crazy” concerns didn’t seem so crazy.
I remember Jay Srinivasan clearly because he sat right in the middle, right in the front, and asked a ton of questions. It was obvious that he was committed to learning and improving his skills and his results.
I often hear from hard working PR pros about working to land an interview and then having it blown by the interviewee. I want to help. Here’s a recent positive example from one of my Inner Circle members and a two tips from one of the best media trainers around to get you started.
Nobody enjoys getting a document back from a boss or client only to find that it’s covered in red “track changes” edits. Here’s how to make the review process less painful.
A skilled PR pro from Baltimore is applying a new approach and getting an immediate pay-off. It’s nothing revolutionary, but it does take action.
With PR pros from coast to coast and in industries as varied as oil and gas to consumer products and social justice PR, there was one thing I spoke about that all these pros agreed on. there was one principle I hit on that rose above the rest.
It’s great to tweak and refine the subject line of your pitch email, but there’s something else that’s even more important to the journalist or blogger you’re pitching.
Excerpt: In 2003, a world without the iPhone, I hustled in the halls to get attendees to my PRSA workshop. As a result I went on the work trip of a lifetime last week and was reminded why the hustle pays off.
Last week a columnist wrote about “rude” PR people, but not about their terrible pitches for once! Here’s what he had to say and what I think he needs to understand.
