Category: Uncategorized

June 26, 2024

Axios piece is most important PR article of the year

This article is vital because similar fragmentation exists in every media “space” online.

June 20, 2024

The surprising staying power of Twitter/X

It is still a good platform for engaging many – but not all – journalists.

June 13, 2024

Short, updated guide to which AI tool is best for you

How do you integrate AI with your PR work and choose an AI platform? Keep it simple with this quick guide.

June 5, 2024

Not thrilled about utilizing leverage

Anyone else tired of corporate buzzwords? To join our movement, you need to follow these rules.

May 30, 2024

When you REALLY don’t feel like writing

Here are the hacks I employ to avoid procrastination and make sure I succeed at my writing projects. I think they’ll help you, too.

May 22, 2024

PR career advice – job market has shifted under your feet

Here are my updated tips for PR staffers seeking to shore up their job security.

May 16, 2024

Too many think PR is a popularity contest

It’s okay if some people don’t like your brand.

May 8, 2024

My blind spots in communicating about AI

If you’re dubious of AI, see if these points resonate with you.

May 2, 2024

My email made him almost choke on his toffee

AI isn’t good or bad for PR. It simply exists – what you do or don’t do with it is up to you.

April 3, 2024

Why PR works – in certain circumstances

I’ve been effectively persuaded by skilled media relations experts to spend money in favor of their clients. Here are lessons from my experience.