As new media becomes less vibrant, expand your thinking and look to publishers outside of “journalist” circles.
When the news cycle gives you lemons, you can’t always make lemonade as quickly and as well as Jessica did in this example. But it’s worth a shot to try.
This fringe result from the State of PR survey is surprising. Are junior employees missing an opportunity or setting healthy boundaries?
Here are some inspiring (and stark) reminders that it all starts with your wellness.
From “The West Wing” to “You’ve Got Mail,” here are my subscribers’ favorite depictions of PR in pop culture.
That’s the truth, even though your current work environment may not reflect it. If that’s the case, act according to this truth and you will eventually end up somewhere that does.
How do we craft pitches that intrigue journalists in an era where we’re fighting for their attention against an inbox full of computer-generated content?
Most PR people live in a constant state of FOMO that other PR teams can tie their results to their organization’s bottom line. That’s not the case.
Muck Rack just released its 2023 State of Journalism report. Here are some encouraging takeaways that may run against current conventional wisdom.
Announcing my new newsletter: “Michael Smart’s AI in PR Newsletter.”
